As we reach fever pitch on the eve of the World Cup, football fans everywhere have an early reason to celebrate – adidas has today taken a big step forwards to kick hazardous chemicals out of the game. Almost a year since we revealed the brand’s lack of Detox action, the official Cup sponsor has finally moved back onside.
Back in the day, adidas was an early Detox pioneer – one of the first global names to commit to rid its products of hazardous chemicals in 2011. But despite being ahead of the pack, the brand missed the target – setting no milestones and making no meaningful progress. Following the release of our latest investigation into World Cup products and after three weeks of people powered pressure, adidas has agreed to clean up its act.
Working with Greenpeace, adidas has laid out milestones towards its goal to be toxic-free by 2020. The brand has agreed to phase out 99% of all polyflourinated chemicals (PFCs) by the end of 2017, building up to 100% by 2020. These chemicals used to make shoes, swimsuits, outdoor gear and all sorts of things water and stain proof. However, the bad news is that these chemicals are polluting our rivers and lakes while some of them can even impact on human reproduction systems. Adidas’ agreement to ban the whole group of PFCs sends an incredibly strong signal to other sports and outdoor brands that are heavy users of these chemicals: another way is possible. Detox.
The brand has also agreed a clear way forward to ensure it gives the public their Right-to-Know about the chemicals being released into our rivers – publishing data from 80% of its supply chain by mid-2016.
Again people power played a rucial role in making this happen. The Detox movement is growing, uniting football fans, parents, fashionistas, all brought together by one vision: a future free of hazardous chemicals. Thousands sent letters calling on adidas CEO Herbert Hainer to Detox Football, volunteers held protests were held in 30 cities around the world while in one of the world’s biggest digital Mexican waves, hudreds joined the #DetoxWave.
Importantly, adidas listened and got back on the right track for Detox.
This really is a huge step forward for the industry. It is also a reason to celebrate for the communities whose water is polluted on a daily basis by factories and manufacturers making products for big brands like adidas. For adidas’ customers this is also great news. Only with these critical milestones brand can ensure the boots, shirts and jackets that we buy and wear are free from these dangerous, polluting substances. Together we are convincing brands to clean up our clothes and making important steps towards a toxic-free future.
This news is thanks to all those who supported the campaign and took action with us. Today we can celebrate together.
The spotlight is now on adidas’ competitors Nike and Puma. If adidas can do it, what are they waiting for? Time for them to stop holding back progress and join the ranks of brands acting to clean up our future.
Help us spread the good news and congratulate adidas for acting to Detox our future.
Dr. Kirsten Brodde is a Detox Campaigner at Greenpeace Mexico. She also tweets @kbrodde.
via Greenpeace news http://ift.tt/1mGzbZP http://ift.tt/1pj1NyJ