Today is a milestone in the movement to Protect Paradise.
Half a million of you have joined the call demanding forest-friendly products – and we’re just getting started!
In the last two weeks, you have been part of something big. From aerial acrobats, to street petitions, and this hearbreaking video – we are challenging the maker of Head & Shoulders, Procter & Gamble, to end its role in forest destruction.
A team of Greenpeace volunteers set up a division lobby at the entrance to Saatchi and Saatchi’s London offices. The advertising agency promotes Head & Shoulders shampoo for Procter & Gamble. 03/07/2014Greenpeace activists protest at Procter & Gamble’s global headquarters calling attention to the company’s link to tropical deforestation. 03/04/2014
A Greenpeace activist dressed as tiger gives out information at Stureplan in Stockholm, Sweden, on rainforest destruction caused by palm oil production. 02/26/2014
Greenpeace activist in Germany protests with an image of Head & Shoulders shampoo, made by P&G, while talking to a P&G employee. 02/26/2014
Despite all this, P&G is trying to pretend it doesn’t have a problem. Almost a quarter of a million of us have emailed its CEO, and we’ve all been ignored. Despite all the evidence, P&G still insists that buying palm oil from companies that destroy orangutan habitat is sustainable.
Let’s take a look at what they say here…
P&G says it is committed to “sustainable” palm oil. The Roundtable of Sustainable Palm Oil, which P&G relies on, has long been known to not ban deforestation. What’s more, all the orangutan habitat destruction we found was located in plantations owned by RSPO members – does this mean they too are sustainable? Clearly not.
P&G says it is serious about deforestation. Really? How serious can you be if your suppliers clear thousands of hectares of orangutan habitat, and you’ve never asked where your palm oil comes from? If competitors like L’Oreal, Unilever and Nestle can move beyond the RSPO and commit to No Deforestation then so can P&G.
P&G says it will investigate the suppliers we identified. Um, ok? But what we investigated was just a snapshot of the destruction caused by palm oil. And simply investigating these cases won’t guarantee that your products are free from forest destruction. To prevent this from happening again, P&G needs to get serious and make a commitment to No Deforestation.
We are not going away. Powered by half a million, we are saying enough is enough: don’t make me part of forest destruction through the products I use every day.
Areeba Hamid is a forest campaigner at Greenpeace International
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