Odd Solar Fred Marketing Tip: Stop Marketing Your Solar Products and Services

Perhaps it’s time we stopped marketing our solar products and services and instead started promoting our solar customers — and I’m not talking about testimonials. Let me explain. Often when I see rote solar marketing from solar manufacturers, we slip into the “features and benefits” mode: We list an onslaught of specs next to photos. We write about

via Renewable Energy News – RenewableEnergyWorld.com http://ift.tt/1xgpR98

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