Osram Illuminates Highlight of the London Design Festival 2015

The steel work of art from the British artist and designer Alex Chinneck is an electrical high-voltage pylon with a weight of 15 tons placed on its head that reaches up to a height of 35 metres to become part of the London skyline. Alex Chinneck was inspired for the design by the industrial background of the Greenwich peninsular district, the installation site of the steel tower.

The SEAM international design team was taken on board for illuminating the sculpture as part of the London Design Festival 2015. The designers placed their trust in a lighting solution from the Osram subsidiary Traxon Technologies. Washer Allegro luminaires with LED technology light up the inner of the pylon, and dynamic colour control is via an e:cue Butler XT2 light management system. Visitors are able to experience a play of coloured light each evening from sunset to sunrise, and the pylon is dramatically displayed with light using preprogrammed sequences of slow, dynamic motion and various grades of colour saturation. The lighting installation creates a sense of dimension within the steel construction using the effects of light and shadow while emphasising the concise lines of the pylon.

“We were certainly pleased to be able to work with such a renowned artist for the London Design Festival. “A Bullet from a Shooting Star” is a highly unusual and striking project that attracts a great deal of visitors,” said Nicki Smith, Business Development Manager, International Projects at Osram.

About OSRAM

OSRAM, based in Munich, is a globally leading lighting manufacturer with a history dating back more than 100 years. The portfolio ranges from high-tech applications based on semiconductor technology, such as infrared or laser lighting, to smart and connected lighting solutions in buildings and cities. OSRAM had around 33,000 employees worldwide at the end of fiscal 2015 (September 30) and generated revenue of almost €5.6 billion in that fiscal year. The company is listed on the stock exchanges in Frankfurt and Munich (ISIN: DE000LED4000; WKN: LED 400; trading symbol: OSR). Additional information can be found at www.osram.com.

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