Solar Fred Marketing Tip: Clarity Trumps Everything, Even Brevity and Typos

According to a recent survey of consumers, clarity trumps everything when it comes to company communications, and that’s very important information for solar marketers. Take a look a look at this graphic below. Regardless of age and demographic, clearly communicating beats brevity, design, spelling and grammar, and the customer’s ability to interac

via Renewable Energy News –

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