Solar Fred PR Lesson: Deconstructing Xcel Energy’s “Doing Solar Right” Commercial

Public relations really is an art, and I have to hand it to Xcel Energy for creating a very nice looking commercial that — on the surface — seems to be a big luv hug to solar power! Yay!  And it is — for utility scale solar. At the same time, the video subtly poo-poos little home solar, implying that it’s an “unfair and unequal” way to go solar. If

via Renewable Energy News – RenewableEnergyWorld.com http://ift.tt/1k2vaid

Leave a Reply

Or

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>