Yingli Solar Takes on World Cup with Global Solar Marketing Strategy

. When Yingli Solar first sponsored football’s World Cup in 2010, the most widely watched sporting event in the entire world, it seemed to be an odd — and expensive — marketing move for a solar PV manufacturer. We all know that solar consumers rarely choose the solar panel brand, installers do. So why would Yingli spend the same amount of money as

via Renewable Energy News – RenewableEnergyWorld.com http://www.renewableenergyworld.com/rea/blog/post/2013/11/yingli-solar-takes-on-the-world-cupand-the-u-s-with-a-global-solar-marketing-strategy?cmpid=rss

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